Target Marketing Strategies Are Crucial For Success
This is a blog post for ordinary people who want to be successful online and up until now have not made money, would be viewed as unsuccessful and generally feel that they are stuck in a rut.
The key to target marketing strategies is to find a niche that you have some knowledge or passion about and target those people, with a view to building a subscriber list and selling some products to them.
I believe that is what most home business industry people want from the internet.
So it is vital that you identify this small or selected group of potential buyers and provide them with a tremendous amount of free information and quality content.
Now, if they like you and what you have to share with them they will provide their email address to you. Then, perhaps at a later date they may purchase something from you if they trust, respect and follow you.
Let me give you an example of how this works. About 3 years ago I came across Michael Oliver’s website at Natural Selling I was looking for information on prospecting, recruiting and the dialogue you should be having with prospective partners. I went on a team call and heard Michael talking to a friend of mine, Jeremy.
The long and short of it was that I was so impressed with Michael Oliver I signed up for his free newsletter. I stayed with that newsletter for about 2 years. During those two years, Michael delivered a tremendous amount of free information to me.
Sometime towards the end of the two years, I decided to buy some material on recruiting and dialogue. Now because I knew all about Michael’s great material and I had received all the free material from him, there was only one place for me to go.
Why did I go to him?
Firstly, he is a thorough professional with great experience and knowledge.
Secondly, I had heard him speak and knew about the quality material that he produced.
Thirdly, for me to go anywhere else would have been disloyal in my eyes.
Lastly, it would mean taking a lot of time out of my workday to research a new mentor.
So the decision was an easy one for me and I love his material.
Now, why do I mention Michael Oliver in particular? Because he is an authority within a particular niche and if you are very good at what you do within a niche, you will make money.
I hope you can see that target marketing strategies really work and they will work for anyone and they will work for you.
To Your Success