Flash Mob

The Power Of A Flash Mob

Flash mob sounds sinister, do you agree? Flash mobs normally appear in a large public area and appear to be spontaneous, but they are exactly the opposite, but I still like them. They are controlled by companies like Tmobile and are normally an organised publicity stunt for advertising purposes or for promotion. This must be the case as such large numbers are required to perform the flash mob.

[A flash mob (or flashmob) is a group of people who assemble suddenly in a public place, perform an unusual and seemingly pointless act for a brief time, then quickly disperse, often for the purposes of entertainment, satire, and artistic expression] Wikipedia 

Wikipedia describes the events as unusual and pointless. Well they were unusual but they are reasonably common place now and will start to lose their impact soon, if they haven’t already. But I disagree with Wikipedia that they are pointless because they were definitely organised for a specific reason and they appear to get the message across.

I think we will get to the point very quickly now, where people will turn off their surprise and just yawn. The organisation of such events is quite impressive as has to be kept quiet but at the same time there must be a lot of emails or social media entries about such events swilling around the internet, making it a masterpiece of just keeping people’s mouths shut, which in itself is a miracle.

So. in conclusion, I think we all realise that the power of a flash mob is unquestionable powerful and it is great marketing. Maybe, over time, there will be a massive reduction in their effectiveness and interest to the public.Who knows?

In the meantime network marketing can learn something from the innovation and creativity of the flash mob and the power of trends for their marketing.

To Your Success

Paul Bursey

5 Step Formula